Role:Head of Experience Management & Process Optimization
Country:Vietnam
Signal profile
Trust
94.5
Signal
101.0
Practice
82.5
Belief
85.0
Business
90.0
Sponsor of the CX Hall of Fame
Cemantica
Cemantica turns customer journey work into measurable business impact with an AI-powered Journey Value Management Platform that links journey design, VoC data, orchestration, analytics, ROI, and execution.
Rankings over the last 12 months. Documented as of May 2026.
Each practitioner ranked here has a record built from public profiles, conference appearances, peer citations, award citations, and industry publications. The score reflects the strength of that record as of May 2026. The trend reflects how that record moved over the preceding 12 months.
Role:Chairman
Country:Vietnam
Signal profile
Trust
91.5
Signal
96.5
Practice
69.7
Belief
90.0
Business
87.0
Role:Senior Director of Customer Experience, Communications and Marketing
Country:Vietnam
Signal profile
Trust
86.0
Signal
90.8
Practice
82.5
Belief
75.0
Business
87.0
Role:Strategy Lead and CX Executive
Country:Vietnam
Signal profile
Trust
86.0
Signal
86.2
Practice
82.5
Belief
70.0
Business
87.0
Role:Director of Customer Experience and Business Development
Country:Vietnam
Signal profile
Trust
83.0
Signal
86.2
Practice
82.5
Belief
65.0
Business
84.0
Role:Director, Center for Operational Excellence & Customer Experience
Country:Vietnam
Signal profile
Trust
83.0
Signal
86.2
Practice
78.4
Belief
65.0
Business
84.0
Role:Customer Experience Lead
Country:Vietnam
Signal profile
Trust
80.0
Signal
86.2
Practice
82.8
Belief
65.0
Business
76.0
Role:Co-Founder and CEO
Country:Vietnam
Signal profile
Trust
80.0
Signal
90.8
Practice
65.9
Belief
75.0
Business
76.0
Role:CX Expert and Trainer
Country:Vietnam
Signal profile
Trust
80.0
Signal
86.2
Practice
65.3
Belief
85.0
Business
71.0
Role:Deputy CEO and COO
Country:Vietnam
Signal profile
Trust
86.0
Signal
86.2
Practice
74.1
Belief
55.0
Business
82.0
Role:Director of Transformation Governance
Country:Vietnam
Signal profile
Trust
77.0
Signal
76.0
Practice
82.8
Belief
70.0
Business
73.0
Role:Senior Director, Customer Experience
Country:Vietnam
Signal profile
Trust
80.0
Signal
76.0
Practice
74.4
Belief
55.0
Business
81.0
Role:Director, Customer Experience
Country:Vietnam
Signal profile
Trust
77.0
Signal
76.0
Practice
74.4
Belief
55.0
Business
78.0
Role:Client Director
Country:Vietnam
Signal profile
Trust
74.0
Signal
80.6
Practice
61.9
Belief
75.0
Business
70.0
Role:Director, Customer Behavior Research
Country:Vietnam
Signal profile
Trust
74.0
Signal
76.0
Practice
61.9
Belief
75.0
Business
70.0
Role:Co-Founder and CCO
Country:Vietnam
Signal profile
Trust
68.5
Signal
80.6
Practice
70.6
Belief
65.0
Business
70.0
Role:Vice Chairwoman and Head of XM Advisory
Country:Vietnam
Signal profile
Trust
77.0
Signal
76.0
Practice
61.9
Belief
75.0
Business
68.0
Role:Chief Customer and Digital Officer
Country:Vietnam
Signal profile
Trust
77.0
Signal
71.5
Practice
70.3
Belief
55.0
Business
73.0
Role:Associate Director, Customer and Operations Consulting
Country:Vietnam
Signal profile
Trust
74.0
Signal
76.0
Practice
66.3
Belief
65.0
Business
65.0
Role:Chief Digital, Data and CX Officer
Country:Vietnam
Signal profile
Trust
68.5
Signal
71.5
Practice
74.7
Belief
55.0
Business
70.0
Role:CX Master
Country:Vietnam
Signal profile
Trust
65.5
Signal
76.0
Practice
57.8
Belief
70.0
Business
62.0
Role:CEO
Country:Vietnam
Signal profile
Trust
68.5
Signal
76.0
Practice
62.2
Belief
60.0
Business
65.0
Role:Retail Director
Country:Vietnam
Signal profile
Trust
68.5
Signal
71.5
Practice
65.9
Belief
45.0
Business
70.0
Role:Deputy CEO
Country:Vietnam
Signal profile
Trust
68.5
Signal
71.5
Practice
65.9
Belief
45.0
Business
70.0
Role:Chief Operation Officer
Country:Vietnam
Signal profile
Trust
68.5
Signal
71.5
Practice
61.9
Belief
45.0
Business
70.0
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Source: CX Rankings 2025 · Vietnam practitioners · Vietnam rank is the display order
Signal profile
The signal profile shows what supports each rank. Strong profiles show multiple high readings across independent dimensions.
Trust
How strongly this practitioner's work builds, restores, or protects trust in the organizations and people around them.
Signal
How clearly this practitioner's work appears in public channels: events, publications, community spaces, and peer networks.
Practice
How much the record shows hands-on CX work with demonstrated operating depth, methods, and measurable outcomes.
Belief
How strongly this practitioner's ideas shape how others understand and approach customer experience.
Business
How clearly this practitioner's work connects to business results: growth, retention, risk reduction, or executive decisions.
