Ranked · Professionals · Market

Portugal Top 25 Professionals

Congratulations to the 25 customer experience professionals whose work their peers and customers in Portugal trust most. ATLAS³ research measured each professional on 5 published measures for the May 2026 edition.

Edition
May 2026
Also in Portugal
Top 25 Companies
How often
Once a year, with live rankings planned for 2027
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The 5 measures and their weights
Trust 25%Strongest100 High
Reach 20%77.5 Middle
Practice 20%80 High
Influence 20%89.2 High
Results 15%95.9 High

Trust is Cláudia Serra’s strongest measure. Reach is the clearest place to grow.

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The 5 measures and their weights
Trust 25%85.6 High
Reach 20%80.4 High
Practice 20%90 High
Influence 20%81.2 High
Results 15%Strongest96.3 High

Results is Pedro Santos’s strongest measure. Reach is the clearest place to grow.

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The 5 measures and their weights
Trust 25%82.5 High
Reach 20%80.4 High
Practice 20%79.2 Middle
Influence 20%Strongest100 High
Results 15%92.7 High

Influence is Ladislau Batalha’s strongest measure. Practice is the clearest place to grow.

Celebrated in the world and at homeGlobal Top 100See the global ranking16
Portugal Top 25May 2026 edition03
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The 5 measures and their weights
Trust 25%75 Middle
Reach 20%Strongest95.4 High
Practice 20%87.8 High
Influence 20%89.2 High
Results 15%84.9 High

Reach is Manuela Doutel Haghighi’s strongest measure. Trust is the clearest place to grow.

Celebrated in the world and at homeGlobal Top 100See the global ranking55
Portugal Top 25May 2026 edition04
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The 5 measures and their weights
Trust 25%77 Middle
Reach 20%72 Middle
Practice 20%Strongest80 High
Influence 20%75 Middle
Results 15%79 Middle

Practice is Cristiani Oliveira’s strongest measure. Reach is the clearest place to grow.

Celebrated in the world and at homeGlobal Top 100See the global ranking23
Portugal Top 25May 2026 edition05
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The 5 measures and their weights
Trust 25%78.8 Middle
Reach 20%63.8 Middle
Practice 20%Strongest96.4 High
Influence 20%65.9 Middle
Results 15%88.2 High

Practice is Francisco Matos Chaves’s strongest measure. Reach is the clearest place to grow.

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The 5 measures and their weights
Trust 25%81.9 High
Reach 20%63.8 Middle
Practice 20%Strongest86.4 High
Influence 20%61.4 Middle
Results 15%84.1 High

Practice is Ana Allen Lima’s strongest measure. Influence is the clearest place to grow.

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The 5 measures and their weights
Trust 25%89.4 High
Reach 20%68.3 Middle
Practice 20%55.6 Low
Influence 20%83 High
Results 15%Strongest92.2 High

Results is Pedro Barros Lourenço’s strongest measure. Practice is the clearest place to grow.

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The 5 measures and their weights
Trust 25%85.6 High
Reach 20%59.2 Low
Practice 20%Strongest87.8 High
Influence 20%61.4 Middle
Results 15%80.4 High

Practice is Andreia Vaz’s strongest measure. Reach is the clearest place to grow.

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The 5 measures and their weights
Trust 25%Strongest96.2 High
Reach 20%68.3 Middle
Practice 20%51.9 Low
Influence 20%78.4 Middle
Results 15%88.2 High

Trust is Sónia Lage Lourenço’s strongest measure. Practice is the clearest place to grow.

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The 5 measures and their weights
Trust 25%78.1 Middle
Reach 20%51.7 Low
Practice 20%Strongest87.8 High
Influence 20%55.1 Low
Results 15%87.7 High

Practice is Luis Alcalde’s strongest measure. Reach is the clearest place to grow.

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The 5 measures and their weights
Trust 25%75 Middle
Reach 20%63.8 Middle
Practice 20%77.8 Middle
Influence 20%55.1 Low
Results 15%Strongest84.1 High

Results is João Paulo Gonçalves’s strongest measure. Influence is the clearest place to grow.

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The 5 measures and their weights
Trust 25%75 Middle
Reach 20%59.2 Low
Practice 20%66.9 Middle
Influence 20%80.1 High
Results 15%Strongest84.1 High

Results is Gustavo Barreto’s strongest measure. Reach is the clearest place to grow.

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The 5 measures and their weights
Trust 25%81.9 High
Reach 20%59.2 Low
Practice 20%Strongest82.8 High
Influence 20%50.6 Low
Results 15%76.3 Middle

Practice is Pedro Oliveira’s strongest measure. Influence is the clearest place to grow.

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The 5 measures and their weights
Trust 25%71.2 Middle
Reach 20%59.2 Low
Practice 20%Strongest87.8 High
Influence 20%55.1 Low
Results 15%80.4 High

Practice is João Simões’s strongest measure. Influence is the clearest place to grow.

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The 5 measures and their weights
Trust 25%71.2 Middle
Reach 20%59.2 Low
Practice 20%Strongest84.2 High
Influence 20%56.8 Low
Results 15%76.3 Middle

Practice is Maria João Anastácio’s strongest measure. Influence is the clearest place to grow.

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The 5 measures and their weights
Trust 25%78.1 Middle
Reach 20%51.7 Low
Practice 20%Strongest81.4 High
Influence 20%50.6 Low
Results 15%76.3 Middle

Practice is Francisco Pessanha’s strongest measure. Influence is the clearest place to grow.

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The 5 measures and their weights
Trust 25%78.8 Middle
Reach 20%63.8 Middle
Practice 20%44.7 Low
Influence 20%Strongest86.4 High
Results 15%80.4 High

Influence is João Filipe Torneiro’s strongest measure. Practice is the clearest place to grow.

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The 5 measures and their weights
Trust 25%67.5 Middle
Reach 20%59.2 Low
Practice 20%Strongest80.6 High
Influence 20%67.6 Middle
Results 15%76.7 Middle

Practice is Paula Figueiredo’s strongest measure. Reach is the clearest place to grow.

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The 5 measures and their weights
Trust 25%75 Middle
Reach 20%66.7 Middle
Practice 20%60.6 Middle
Influence 20%55.1 Low
Results 15%Strongest84.1 High

Results is Sílvia Barata’s strongest measure. Influence is the clearest place to grow.

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The 5 measures and their weights
Trust 25%71.2 Middle
Reach 20%59.2 Low
Practice 20%Strongest80.6 High
Influence 20%56.8 Low
Results 15%69 Middle

Practice is Sónia Frazão’s strongest measure. Influence is the clearest place to grow.

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The 5 measures and their weights
Trust 25%60.6 Middle
Reach 20%59.2 Low
Practice 20%Strongest81.9 High
Influence 20%50.6 Low
Results 15%69 Middle

Practice is Emanuel Moreira’s strongest measure. Influence is the clearest place to grow.

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The 5 measures and their weights
Trust 25%67.5 Middle
Reach 20%47.1 Low
Practice 20%Strongest75.6 Middle
Influence 20%46 Low
Results 15%68.5 Middle

Practice is Rita Durand’s strongest measure. Influence is the clearest place to grow.

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The 5 measures and their weights
Trust 25%60.6 Middle
Reach 20%47.1 Low
Practice 20%Strongest81.9 High
Influence 20%46 Low
Results 15%64.9 Middle

Practice is Filomena Pereira’s strongest measure. Influence is the clearest place to grow.

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The 5 measures and their weights
Trust 25%56.9 Low
Reach 20%54.6 Low
Practice 20%Strongest78.3 Middle
Influence 20%52.3 Low
Results 15%61.2 Middle

Practice is Luís Miguel Martins’s strongest measure. Influence is the clearest place to grow.

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Each measure▲High→Middle▼LowTrust · Reach · Practice · Influence · Results