Class of 2026

Anne-Sophie Cuzacq

SVP, Customer Experience

Portugal

A French CX leader who has built support and success teams from scratch for two decades and treats AI as empowerment rather than replacement, with the real breach risk sitting at the keyboard, not the firewall.

Induction

Anne-Sophie Cuzacq was inducted into the CX Hall of Fame for two decades of building customer support and customer success teams from scratch, in industries where the standard of care is the difference between a customer keeping their identity and losing it.

Cuzacq leads a multi-country support and success organization for a digital identity protection platform, with a team of seventy practitioners. The argument she has carried through her career is one most enterprise security narratives bury under the firewall metaphor: the largest breach risk in any organization is not the network perimeter, it is the employee at the keyboard with a weak password. Customer experience, in her framing, is the discipline of supporting that employee well enough that the breach never happens, and supporting them with empathy when it does.

Her position on AI follows the same logic. AI is empowerment, not replacement. The real value at her organization came not from buying the loudest vendor pitch but from rebuilding internal utilities, multilingual translation among them, on top of GPT-class models. The AI takes the rote work, the human handles the conversation that matters. The argument is unfashionable in an industry that wants to claim AI eliminates the human. Cuzacq has held the unfashionable position consistently.

What earned her induction is the discipline of building genuinely human-scale support organizations across her career while the rest of the practice chased automation theater.

Practice

Cuzacq’s practice is based in Lisbon, leading customer experience as Senior Vice President for a digital identity and password security platform. Her career arc has included building support and success teams from scratch across multiple companies, with consistent focus on the human craft of customer support inside technology categories that often try to engineer the human out. The shift her work has helped drive is the recognition that AI well-applied makes the human matter more, not less.

Recognition

SVP, Customer Experience, leading a 70-person multi-country support and success team.

Two decades of practice building support and success organizations from initial team to scale.

Featured guest on CX in the Wild, Season 8.

"I don't believe in AI as a replacement of human beings, but really as a good empowerment."

Anne-Sophie Cuzacq · CX in the Wild · Season 8

Inducted 2026. Endorsed by The Global CX Alliance.

Recognition endorsed by The Global CX Alliance.

cxhalloffame.com · Team Wakabayashi LLC

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