Gregorio Uglioni was inducted into the CX Hall of Fame for the work he has done both as a practitioner and as a steward of the practice’s public conversation, under the persona his audience knows him by: the CX Goalkeeper.
Uglioni’s career has run through financial services transformation, hospital-based human-centric work, and consulting practice. The connecting thread across those settings is the same idea, framed in football language because it travels: every position counts, the team is the unit, and customer experience is not a discipline that lives only in commercial settings. It is the experience humans have with each other in business, in families, in hospitals, and in stadiums.
The discipline of his podcast work, where he interviews CX practitioners across markets and surfaces their thinking for a global audience, has shaped how the practice talks to itself. He chooses guests who hold considered positions, asks questions that surface the substance rather than the marketing layer, and treats every conversation as an opportunity to improve the standard of public discourse in the practice. That kind of editorial discipline, sustained over years and dozens of episodes, is itself a contribution to the practice.
What earned Uglioni induction is the dual track of his work: the practitioner depth and the public conversation he has helped sharpen.
Uglioni’s practice is based in Zurich, where he serves as an Associate Partner with a consulting practice and continues to host the CX Goalkeeper podcast. His body of work spans financial services transformation, hospital-based human-centric design, and the editorial work of curating practitioner conversations for a global audience. The shift his work has helped drive is a higher standard of public discourse in the CX field, where considered positions are surfaced and developed rather than reduced to vendor talking points.
Recognition endorsed by The Global CX Alliance.