These are the practitioners whose frameworks are taught and cited, the organizations whose customer experience programs others reference, and the leaders whose work shapes the practice. Qualified through Atlas³ and AgenticCX research. Endorsed by The Global CX Alliance.
Practitioners. Individuals whose frameworks, methodologies, books, talks, and programs others learn from, teach, and build on.
Companies. Organizations that have made customer experience integral to how they operate. The programs other practitioners point to.
Country Top 25. Each month, twenty-five practitioners or organizations leading customer experience in one country.
Recognition begins with someone naming the work. The Alliance qualifies. The class is announced.
Practitioner reviews run quarterly. Company reviews run annually. The Country Top 25 is named monthly.
Awards cannot be purchased. Sponsorship is limited to visibility on the rankings and awards pages. Sponsors do not participate in nominations, qualification, or the Alliance’s endorsement.
Classes of 2023, 2024, 2025, and the Q1 2026 cohort were inducted before the Alliance review system began. Each inductee receives the Inductee Badge.
A certificate. A profile page in the Hall of Fame. The Inductee Badge. A place in the year’s class, recognized together at CX Summit Lisbon Day Three Cocktail.
Each year’s class is announced at CX Summit Lisbon, on Day Three of the Alliance Summit in June.
The Global CX Alliance is the credentialing body for global customer experience practice. The Alliance reviews and qualifies inductees, drawing on Atlas³ and AgenticCX research, and endorses the recognition.
Recognition endorsed by The Global CX Alliance.
